The Health Communication and Marketing (HCM) Program is implemented by Population Services Kenya along with other local implementing partners. The focus of HCM is to improve the health of Kenyans through increasing the use of quality health products and services through implementing evidence based social marketing. HCM also increases the use of quality products through social franchising, social behavior change communication and strengthening the capacity of government to lead, coordinate and implement these initiatives.

The objective of HCM is to improve health outcomes in HIV/AIDS, malaria, reproductive, maternal, newborn, child and adolescent health in Kenya. The also program builds a more efficient, integrated and sustainable health system that leverages multiple levels of the private sector to address Kenyans’ health needs.