Changes in the way information is generated and disseminated offer new opportunities and challenges for consumers of that information. The purpose of the Media Initiatives and Partnerships Support program is to help Serbian citizens to safely and smartly navigate a complex media and information landscape to become better informed and thus more capable of effectively participating in modern economic, social and political life. The Program raises citizens’ understanding and knowledge about key concepts, skills and issues relevant to media digital and information literacy. The activity is undertaken in partnership with institutions, educators, the media, non-profit and
corporate sectors.