How To Work With USAID: Branding And Marking

Speeches Shim

Module Header Branding and Marking

This self-paced training series answers some of the most frequently asked questions about working with USAID. You will find practical tips and concrete examples on a variety of topics such as researching potential funding opportunities, creating a proposal or an application, and building a budget and monitoring and evaluation plan.

A brand is the essence or promise of what will be delivered or experienced. USAID’s brand reflects the Agency's unique values and principles. How should partners properly apply USAID branding and marking requirements? In this module, you will learn:

  • The importance of branding and marking

  • The guidelines for USAID’s visual identity  

  • Branding regulations for different partners

  • The approval process 

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