U.S. Ambassador Godec Inspires Youth to Engage in Agriculture by Launching “Don’t Lose the Plot” TV Reality Program

Press Release Shim

Speeches Shim

For Immediate Release

Tuesday, May 2, 2017
Nadine Sunderland
+254 715 516 324 or NSunderland@usaid.gov


Today in Nairobi, U.S. Ambassador Robert F. Godec helped launch East Africa’s agribusiness reality TV show “Don’t Lose the Plot,” which was supported by the U.S. Government’s Feed the Future initiative and the United States Agency of International Development (USAID).

Don’t Lose the Plot is a first of its kind competition reality TV show on the continent of Africa. The show follows four young farmers from Kenya and Tanzania as they put their farming skills to the test and battle it out to win the final prize worth USD $10,000 (Ksh 1 million). “Don’t Lose the Plot” is produced by Mediae, the creators of the popular TV series “Shamba Shape Up” and “Makutano Junction” and will be broadcast in Kenya, Tanzania and Uganda.

“For so many of Kenya and East Africa’s unemployed youth, agriculture presents a viable business opportunity to create a long-lasting livelihood,” said U.S. Ambassador Godec speaking at the launch event. “Don’t Lose the Plot is exactly the kind of investment that spurs innovation and delivers education in new and exciting ways, reaching new and different younger audiences.”

Don’t Lose the Plot is part of USAID Kenya and East Africa’s regional activities aimed at inspiring youth agribusiness entrepreneurship. Additional public and private sector partner support was leveraged in producing the show including input from Mercy Corps’ Agrifin Accelerate Program and private sector companies CropNnuts, Osho Chemical Industries Ltd., Mavuno Fertilizer, Sunculture, Kenchic, CKL, and RoyalSeed.

Don’t Lose the Plot airs on Citizen TV every Sunday at 1:30 p.m. in Swahili and every Thursday at 1:30 p.m. in English. The first episode airs in English on May 4, 2017, and premiered in Swahili on Sunday April 30. On Sunday, May 7th, the first episode will air on ITV in Tanzania and will begin broadcasting in the near future in Uganda on Urban TV. Don’t Lose the Plot will be broadcast for 13 episodes.


About Feed the Future & Africa Lead

This regional program is part of Feed the Future (FTF), the U.S. Government’s global hunger and food security initiative. Africa Lead is Feed the Future’s primary capacity building program in sub-Saharan Africa. For more information visit www.ftf.orgwww.usaid.gov/east-africa-regional and www.africaleadftf.org

About The Mediae Company

The Mediae Company is dedicated to improving the livelihoods of large audiences in Africa through the development of educative, entertaining and effective media. Don’t Lose the Plot is the fourth television program produced by Mediae. Besides its flagship program, Shamba Shape Up, Mediae also produces Makutano Junction and Know Zone.