The purpose of the USAID/Albania “Demand Change” activity is to develop and implement thematic public awareness campaigns to amplify the development impact of USAID’s work in Albania. Albanian public relations and design firms will produce and disseminate thematic public awareness campaigns to amplify the development impact of USAID’s work in Albania.

People First is a 24-month human resources focused project that leverages private sector expertise to promote employability of Albanians in the tourism sector through the provision of employer-valued technical and practical trainings. The project creates partnerships between prospective employees, Vocational Training Centers, and businesses, and establish pathways for prospective employees, particularly youth and women, to gain skills and enter the workforce. The project focuses in four regions: Albania’s southern coast, Durres-Kavaja corridor, Shkodra and Albania’s northern mountains, and the Korca region including Lake Ohrid, Pogradec, and Voskopoja.