With assistance from the U.S. Agency for International Development, more Tunisian businesses are showing the world that Tunisia is open for business.

On June 29, 2016, American Ambassador Daniel Rubinstein visited GECOTRAP LLC, a manufacturing company specializing in food products for the catering industry.  With technical assistance from USAID, the company’s management and employees are working together to implement international standards in food safety and quality management and grow their business.

The company’s efforts are paying off.  By meeting international standards, GECOTRAP was able to secure a commitment from Carrefour-Tunisia for a large order, putting GECOTRAP, LLC on track for similar opportunities in the future. In addition, the company has hired 25 new employees and expects to increase its annual sales by as much as 15% in 2016.

“It’s not an easy process,” said Ambassador Rubinstein. “But more and more businesses are making the choice to meet international quality standards, not only because it’s the right thing to do, but because it’s the smart thing to do. International consumers want high-quality products, and businesses that comply with international standards with respect to environmental protection and quality controls develop a reputation for making high-quality products ‘Made in Tunisia.”’