DOH-USAID TBDOTS Glee TV Commercial

Speeches Shim

In December 2014, this TV commercial for Tuberculosis -Directly Observed Treatment Short-Course (TB-DOTS), titled “Mitch Glee,” aired on Filipino television. It is the second advertisement in a series that fights the stigma against TB and encourages viewers to comply with TB-DOTS. In the ad, singer-comedienne Mitch Valdes is joined by people from a barangay (village), singing about TB being cured through TB-DOTS, and encouraging people to help end TB in the country. The TV commercial, developed by USAID in partnership with the Department of Health, will air until early March 2015 in major TV networks, and will soon be followed by a similar radio spot.