Since September 2014, the Johns Hopkins Center for Communication Programs (CCP) through the Health Communication Capacity Collaborative (HC3) program worked to develop, design, implement and integrate a social and behavior change communication (SBCC) program in the Western Highlands of Guatemala to address the underlying causes of the chronic malnutrition in the area. In close collaboration with USAID and over 18 local partners and stakeholders, HC3 Guatemala developed a SBCC strategy for the Western Highlands Integrated Program (WHIP).