Executive Summary

The Women’s Global Development and Prosperity (W-GDP) Initiative is the first-ever, whole-of-government approach to global women’s economic empowerment. The W-GDP Initiative aims to enhance opportunities for women to participate meaningfully in the economy and advance peace and prosperity. W-GDP seeks to reach 50 million women across the developing world by 2025 by focusing on three pillars—Women Prospering in the Workforce, Women Succeeding as Entrepreneurs, and Women Enabled in the Economy.

Our Brand

The W-GDP logo and color scheme evoke the patriotism inherent in this whole-of-government Initiative, while the variety of graphic tools, icons, and font family help tell the story of the brand’s global reach in a modern, clean way.

How to Use This Manual

This W-GDP Branding Guide is for participating U.S. Government departments and agencies and associated implementing partners of the W-GDP Initiative. Implementing partners and any outside entities must work through the U.S. Government department or agency with which they are collaborating on W-GDP in order to secure approval for W-GDP branding. With those inputs, as applicable, each U.S. Government department or agency will then be responsible for completing a branding request form, submitted to the W-GDP Unit at the Department of State for final approval (WGDPBranding@state.gov). Implementing partners must follow the requirements outlined in their formal agreement with a department or agency (e.g., contract, grant, cooperative agreement, Memorandum of Understanding (MOU), or partnership agreement). Do not apply W-GDP branding to your products if you have not received approval from the U.S. Government.