USAID/Colombia began encouraging private-sector investment in violence-affected areas in 2017 by uniting Mission staff, new and existing private sector partners in business development co-creation processes. The Mission issued an Addendum to the GDA APS -- and private sector Colombian firms resoundly answered the call. Together, corporations, family and corporate foundations, financial institutions, and large conglomerates submitted a total of 80 concept papers to USAID/Colombia.